I took notes at SBC Summit Malta, verified the conference lessons against real world cases, and discovered that retention is not just a numbers game.… Read More »Is Retention Now a Social Game? Notes, Verification, and Questions After SBC Conferences
The Italian iGaming reset was supposed to bring order. Instead, it may be feeding the very illegal market it aimed to starve. A look at… Read More »Italy’s “Reset” Is Only Halfway: What Holds Up, What Doesn’t, and the Elephant We Keep Ignoring
Five tier-2 iGaming providers. Five radically different strategies. A subjective, opinionated, and invitation to debate – not a neutral report. Read it, disagree with it,… Read More »Five players, five strategies. Who advances, who retreats, who risks encirclement?
A process of deliberate upskilling led me back to a slot I launched from the operator side. This article reexamines that launch through a new… Read More »From the Operator’s Chair to the Provider’s Desk: The Aarupolis Case Study
A data-driven turnaround of the Finnish market in 4 weeks, without additional budget, and with a provider relationship repositioned from operational to strategic. I am… Read More »Turning Around a Key Market: A Commercial Case Study in iGaming
How I leveraged AI as a strategic co-pilot to deliver a complete product blueprint—without compromising on ownership In the competitive world of iGaming affiliates, a… Read More »Designing a Dynamic Casino Recommendation Engine: A Product Owner’s AI-Augmented Case Study
Il content editing nell’iGaming italiano richiede un bilanciamento unico tra competenza tecnica SEO, comprensione profonda della compliance normativa e un approccio critico alla user experience.… Read More »Analisi di un Caso Reale: Come Condurrei un Content Audit Strategico nel Settore iGaming
Three months ago, I participated in the selection process for the Website Content Manager role at SiGMA. The process culminated in a detailed, 11-page task… Read More »Beyond the Interview: My Website Manager Task Re-examined for Strategic Value
Introduction – From Website Tasks to Client Strategy Three months ago, I took part in the selection process for the Website Content Manager role at… Read More »When Ghosting Sparks a Career Shift: Reframing a Product Task Through an Account Manager Lens
When I applied for the CRM Project Coordinator role at Bet365—a global powerhouse in the iGaming industry—I knew I wasn’t the “typical” candidate. I had… Read More »Reaching the Final Stage at Bet365: What I Learned from a CRM Test Without a CRM Background
From June 11 to 12, 2025, I attended SBC Summit Malta for the first time—not as an employee, but as a guest in a moment… Read More »Crossing the Threshold: First Impressions of an Insider-to-Be at SBC Summit Malta 2025
Dans cet article, je partage ma vision et mon expérience pour mettre en valeur mon aptitude à occuper le rôle de Product Owner, ainsi que… Read More »Liberté contrôlée : Mon approche équilibrée du rôle de Product Owner
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